De Kretser is the first PR professional in Malaysia to receive this honour.
Members are selected following an in-depth interview and biographical review.
The Board of Advisors of the International Who's Who include : Wallid Abdo, CEO Eurobrokers - Greece; Michael Gondive, CEO Eastern & Southern African Trade and Development Bank - Kenya; Fehmi Sami, Senior VP Citibank N.A. - Great Britain; Yusuf Alami, COO Abu Dhabi Investment Company -UAE; Mikhail Zaitsev, Finance Director Volvo Car - Russia; Dr. Jung Kook Paeng, CIO Hyundai Motor Company - Korea; John Sai Chi Mak, Managing Director Bulova Watch International Ltd - Hong Kong; and Aldo Castelli, President Shell Brasil Ltd - Brazil
The Executive Director of International Who's Who said, "Selection is based on professionals who have demonstrated exemplary achievements and distinguished contributions to the business community.
In 75 years, International Who's Who has been documenting biographies in history of successful individuals.
GO Communications is one of the leading and fastest growing PR agencies in Asia.
De Kretser is a public relations veteran with over 30 years experience in the industry.
He was the founder and Group CEO of MDK Consultants which was one of the best known PR Brands in Asia.
Industry leaders have said, "De Kretser has gained a reputation as one of the most provocative, mystifying, engaging, sensitive, unpredictable, dynamic and creative craftsman in the history of communications in Asia Pacific".
During his time he is best remembered for his PR services for Singapore Airlines during their 21st Anniversary, during which he helped to immortalize the airline with the creation of a wax sculpture of the "Singapore Girl" (a Singapore Airlines flight attendant) on display at Madame Tussauds in London; the first commercial figure to take its place in over 200 years This feat incited the International Herald Tribune to acknowledge the growing commercial force of Asia and the power of PR.
De Kretser is currently writing a book on the Asian PR and Communications industry called, "Long Legs & Lemonade".
