Re-branding Sarawak
Munchy's Building Brands
Youth Engagement Summit
International Herald Tribune Investment Forum in Asia
Mattel's World Scrabble Championship
Re-Positioning Volvo
Pantene/Olay Gaining New Market Share
Pepsico Quaker - Understanding Malaysian Cultural Habits
The Campaign:
- Created an event to celebrate Singapore Airlines 21st Anniversary
- The world famous Madame Tussauds included a wax model of Singapore’s most famous icon
- First commercial figure in 200 years to be featured alongside world celebrities
- Resulted in front page worldwide media publicity
The Results:
- A local event that caught the imagination and interest of the media worldwide
- Media Publicity worldwide exceeded RM 60 million
