The Campaign:

  • Created a complete Worldwide Communications
    programme for the Sarawak Tourism Board
  • The campaign included media relations, promotions
    and collaterals

The Results:

  • The campaign lifted the profile of Sarawak and
    increased the number of tourist arrivals
  • Over RM 6 million in media coverage worldwide
  • The communications campaign won for the first time
    five gold medals at the annual PATA Awards
  • A number of additional awards both locally and
    internationally
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