Re-branding Sarawak
Munchy's Building Brands
Youth Engagement Summit
International Herald Tribune Investment Forum in Asia
Mattel's World Scrabble Championship
Re-Positioning Volvo
Pantene/Olay Gaining New Market Share
Pepsico Quaker - Understanding Malaysian Cultural Habits
The Campaign:
- Increase brand awareness
- Launch a new corporate identity
- International superstars – David Beckham and Posh Spice (look-a-likes) were invited to Malaysia for the campaign
The Results:
- Over RM 50 million in media coverage
- CNN coverage worldwide of launch
- A dramatic 32% brand awareness increase in two weeks
