Re-branding Sarawak
Munchy's Building Brands
Youth Engagement Summit
International Herald Tribune Investment Forum in Asia
Mattel's World Scrabble Championship
Re-Positioning Volvo
Pantene/Olay Gaining New Market Share
Pepsico Quaker - Understanding Malaysian Cultural Habits
The Campaign:
- A historic 'first' youth engagement summit held in Malaysia
- The summit provided a platform for youths to voice their opinions on how to change the world they live in
- Over 1 million responses to the on-line summit website and engaged over 200 million youths on-line
- Speakers appearing LIVE included; Sir Bob Geldof (Founder, Live Aid), Biz Stone (Founder, Twitter), Gary Kasparov (Chess Legend), Randi Zuckerberg (Director, Facebook)
The Results:
- Over 200 world media attended the event
- Media publicity worldwide exceeded RM80 million
- A Youth Report was published on the summit conclusions and given to Prime Ministers and Presidents of Asian countries for action
