Re-branding Sarawak
Munchy's Building Brands
Youth Engagement Summit
International Herald Tribune Investment Forum in Asia
Mattel's World Scrabble Championship
Re-Positioning Volvo
Pantene/Olay Gaining New Market Share
Pepsico Quaker - Understanding Malaysian Cultural Habits
The Campaign:
- Publicized globally the World Scrabble Championships held in Malaysia
- Over 40 countries participated in the championships
- Highlighted Scrabble as a game for fun and learning for all age groups
The Results:
- Over 100 media from across the globe attended and covered the event
- Worldwide publicity exceeded RM 35 million
