Re-branding Sarawak
Munchy's Building Brands
Youth Engagement Summit
International Herald Tribune Investment Forum in Asia
Mattel's World Scrabble Championship
Re-Positioning Volvo
Pantene/Olay Gaining New Market Share
Pepsico Quaker - Understanding Malaysian Cultural Habits
The Campaign:
- Smart Heart Challenge - Created to increase the market share of Malays through changing eating habits nationwide
- A television reality show demonstrated Quaker Oats reduced cholesterol and heart disease
- Malay personality chefs created menus using Quaker Oats
- The campaign targeted the Malay media
The Results:
- Over RM 15 million in media coverage
- Quaker Oats share of the Malay market increased annually by over 10%
- Following the success of the Malaysian campaign – Pepsi-Co introduced the Smart Heart Challenge to a number of Asian countries
