Launch of The BAR°N @ Citta Mall: A Horse Walks Into A Bar
Launch of The BAR°N @ Citta Mall: A Horse Walks Into A Bar

Not your conventional way of launching a new F&B outlet in town.

To reflect the establishment's identity as The Barn, the eatery was launched with a real life horse.  

Prize-winning racehorse Barnabus graced the launch event and drank a cocktail aptly named “Why the Long Face?” from a trophy cup. 

Real horserace commentator Walter Vijay was Master of Ceremonies at the launch event. Andrew Netto, one of Malaysia’s finest stand-up comedians, dished out a slew of “a horse walks into a bar…” jokes.

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The Results

> RM 1 Mil  PR Value

Gained large traction & publicity through social media engagement

 

> 70 Media Personnel

> 50 Media Titles

 

> 40 Curated Reviews

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