GO-inspired football concept aimed at providing kids at grassroot level an opportunity of a lifetime (over 1200 kids participated).
The campaign engages football legend Steve McMahon (ex-Liverpool) as head coach to teach and expose kids to the rigours of top flight football.
The fully integrated campaign involved travelling to selected Malaysian states to find the best young football talent (11-14 years).
Ultimately, two winners were flown to the UK to showcase their skills to Europe’s top football scouts and academies in the hope of signing a professional contract.
The campaign is endorsed by the Ministry of Education Malaysia and British High Commission Kuala Lumpur.
The Results
> RM 60 Mil Media Exposure
Across all platforms – traditional and new
All expenses paid worth over RM 2 Mil awarded to two finalists. Both winners awarded two-year scholarships with the prestigious Leicester Brooke House College Football Academy, UK
> 2 Successful Years
Providing four kids with a chance to impress Europe’s best
> The Campaign Grows
In scale year-on-year
Best Sports PR Campaign
Best Event-led PR Campaign
