Smart Heart Challenge - to increase awareness on healthy eating among Malays nationwide.
A reality TV show featuring Malay celebrity chefs with their creative menus using Quaker Oats.
The recipes and ideas help address cholesterol and heart related diseases prevalent among the Malay community.
The Results
> RM 15 Mil PR Value
> 10% Market Increase
Quaker Oats share of the Malay market increased annually by over 10%
> Smart Heart Challenge
Following the success of the Malaysian campaign, the Smart Heart Challenge was replicated in other Asian markets
