A complete worldwide communications programme for the Sarawak Tourism Board.
The campaign included media relations, promotions and collaterals.
The Results
> RM 16 Mil PR Value
Media coverage worldwide annually
> PATA Awards
The communications campaign won for the first time all five gold medals at the annual PATA Awards
> 20% Hike In Tourist Arrivals
The campaign lifted the profile of Sarawak and increased the number of tourist arrivals by over 20% annually
> Additional awards
Won a number of additional awards both locally and internationally
