In conjunction with Merdeka Day, GO engaged Malaysian A-list actress and entrepreneur, Neelofa, for Starbucks Malaysia as part of its MY Cups of Kindness campaign.
Neelofa spent an entire day as a barista at Starbucks Reserve at Four Seasons Place, serving favourite Starbucks beverages to customers with personalised messages of kindness on each cup.
To make the event more memorable, Starbucks also donated RM0.50 from the sale of each Summer Frappucino in Malaysia over one month to a charity of Neelofa’s choice.
The Results
> RM 1 Mil PR Value
Generated tremendous buzz on various top social media platforms
> RM 100,000
Donated to selected charities by Starbucks Malaysia as part of the contribution from sales
> 30 Media Titles
On the same day across print, online, broadcast and social platforms
> 500 Customers
Visited Starbucks Reserve at Four Seasons place to catch Neelofa
Best Social Media Or Word Of Mouth Campaign
