GO FOR IT!

A roller-coaster Public Relations adventure

GO For it! Is the memoirs of lifelong public relations man Michael de Kretser, who has travelled the globe to establish offices in various countries as well as to set up his wild and wacky – but thoroughly effective – campaigns for some of the biggest brands in the world.

GO FOR IT Book

This book is dynamite. If you are searching for a book full of statistics, graphs and tables on public relations in Asia, this book is not it.

Instead, it’s a book full of passion, ideas, adventures, bravery and, above all, fun.

It is the story of a man who is never satisfied with the ordinary.

It is the story of Michael de Kretser, Asia’s Mr Public Relations.

It is the story of how he defied the naysayers - the ones who said “Don’t go there, Michael!” and “Now’s the wrong time, Michael!” - by building an Asian public relations network not once but twice in his illustrious career.

You will find out how Michael persuaded the head of Madame Tussauds to put the Singapore Girl in his world-famous London wax museum. You will discover why it’s best to stay in a love hotel when opening an office in Taiwan. You will learn the advantages of opening an office above an Indian restaurant in Kuala Lumpur.

GO For It! Above all, you will be entertained by Michael’s charm, wit and sense of fun. But don’t be fooled.

Beneath that charming exterior is an extraordinary insightful mind hard at work for his clients.

If you are a wise PR executive, you will read this book - and then reread it.

Because you’ll learn more about PR and communications from Michael’s stories than in all those books full of graphs and statistics.

And you will have more fun along the way.


The book is available at all bookstores for RM 32.90. All royalties from this book have been pledged to the National Kidney Foundation Malaysia.